What 78 contacts in 48 hours actually looks like

In 2024 the top 10 Lead Scanner exhibitors at OTD TechDays each captured an average of 78 highly qualified contacts over the two-day event. The single best-performing exhibitor scanned 241 new business contacts across the same 48 hours.

These are not visitor-list footnotes. Each scan represents a face-to-face conversation with someone in the buying process — Equinor, Aibel, CCB, Framo, Oceaneering and the rest of the operator and EPC layer that walks the Sotra Arena floor.

Why the numbers land

Two things made the lead scanner data unusually clean:

  • Pre-qualified audience. The decision-makers attending OTD TechDays come specifically to source and benchmark. The scanner captures those conversations rather than passers-by.
  • Density. 200+ exhibitors and several thousand visitors compressed into 48 hours forces meaningful exchanges to happen now, not in three weeks of follow-up.

The result is the kind of pipeline you would otherwise spend a quarter building through outbound — and you get it in two days.

What it means for different suppliers

For specialist suppliers (one product, one segment), 78 contacts averages out to a shortlist of 15–25 real opportunities once you filter for fit. For one company, that is a year of sales pipeline.

For horizontal suppliers (services, logistics, consumables), the same 78 contacts spread across multiple buyer types translates into both new accounts and account-expansion conversations — broader, but no less commercial.

ROI in context

Organisers describe the return on investment for active exhibitors as “unmatched.” The framing is not marketing puff. A typical NCS supply contract scoping conversation that takes weeks to schedule cold happens in minutes on the show floor — and Lead Scanner makes sure the data does not get lost on a stack of business cards.

What is different in 2026

Stand area for 2026 is filling fast — current availability is visible on the hall map. The Lead Scanner system returns, with refinements that came out of the 2024 cycle. For exhibitors weighing whether to participate, the 2024 numbers are the strongest data point you will get.

Reserve a stand or browse confirmed exhibitors to see who is already in.

Source: offshoredays.com

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